Thursday, February 11, 2010

Vanessa Grigoriadis [interview]

Vanessa Grigoriadis
Editor
In February of 2008 I came across a cover story Vanessa had written for Rolling Stone, The Tragedy of Britney Spears. The article was so captivating that I made a note in my journal and put her name on my radar. Over the next couple of years I continued to see her work in a variety of magazines. I did some research and discovered that she is a contributing editor at New York Magazine, Rolling Stone and Vanity Fair. To my surprise I also learned that she plays the classical violin and danced with the great Alvin Ailey in her teens. She was a writer on the Style desk at the New York Times in 2003. Prior to that, she spent a year studying the sociology of religion at Harvard University. Vanessa won the National Magazine Award in Profile Writing in 2007, for a profile of Karl Lagerfeld. She was also nominated for the 2008 Award in Feature Writing for a New York magazine cover story, "Gawker and the Rise of the Creative Underclass."
Obviously, I needed to ask her a few questions.

Who are you?
Should I leave this one blank? Just kidding. That's the existential dread talking. I'm a journalist in her mid thirties living in Los Angeles. I write for New York magazine, Rolling Stone, and Vanity Fair.
What did you want to be when you were a kid?
Until high school, I thought that I would be a concert violinist. In high school and college, I planned to become an actress. Performing arts were very important to me when I was younger. I never imagined that I would be a writer. It wasn't my dream.
How did you get to where you are today?
I landed my first job in journalism very easily. Since then, I've done a lot of hard work.
What do you LOVE?
I love reporting. It's so weird and alienating to be an interviewer, and I dig that. It takes me out of everyday life. It's one of the only times in life when I am completely open to changing my mind. Subjects often ask me what my angle is going to be on a story, but I really don't know. I figure out what I'm going to write by listening to what I'm told. Then, later, when my fingers hit the keyboard, I start making some decisions.
Do you have a process?
Well, every day is different. Sometimes I spend the entire day reporting with a subject. Other times I procrastinate. I work all times of the day and days of the week, so I don't mind taking a Wednesday off if I'm not feeling creative. I do have a bad habit of delaying the actual writing portion of the job until one second before it's way too late. But I have worked most of the story out in my mind by then -- I know the way I am planning to go with the beginning and end, at least.
Often, I do begin in the morning, with a cup of coffee. I usually sit at my desk at home, but I can work anywhere with a good set of earphones. Generally, I write until I start to get confused and then I leave the house to do a few errands or take a yoga class. I find that I can fix logical problems very easily with a couple hours off. Then I write some more until I begin to feel sluggish, around 4pm. I usually don't return to work until after dinner. Sometimes, I can get a headwind and write thousands of words then, but often I am only good for a couple hundred. With pieces that are over, say, three thousand words, I usually print the piece out once I have finished the first draft so that I can read it while sitting outside, in a comfortable chair. Sometimes, I realize at this point that the story is a mess, and I begin again.
What is your favorite color?
Purple, because of Prince.
Which bear is best?
Gummy bears!
What is something you had to learn the hard way?
I had to learn to shut up. Now I am proud of always keeping my confidences.
Where do you see yourself in 10 years?
I will probably write a book and start a family. Other than that, I have no idea.
Best advice you could give to someone coming out of college.
I think that kids should take themselves more seriously than I did. I had a big chip on my shoulder about authority coming out of college and it hasn't served me well. I never wanted to be seen as a poseur, someone who thought that she knew more than everyone else. I thought that was humility, but in fact I often sold myself short. It's manifested in an anxiety about my work that seems unnecessary.
3 of your favorite books:
I'm going to mention the epic Al Qaeda narrative The Looming Tower, by Lawrence Wright, because it is my new favorite book. Also, Ghost Wars by Steve Coll. I was pretty into Heartburn, by Nora Ephron, when I was a teenager -- I've probably read it twenty times.
What is one thing most people would be surprised to learn about you?
I'm a hippie in disguise.
Who are some of your influences?
Well, my biggest influence is usually the last article or non-fiction book that I loved -- I'm a real fan of this stuff. Early in my career, I was very influenced by Tom Wolfe and the other New Journalists who started out at New York magazine long ago. I want my articles to be very easy to see in your mind, like a short movie. I love Erik Hedegaard, a fantastic profiler at Rolling Stone, and Larissa MacFarquhar at the New Yorker. Also, George Packer, Ian Parker, George Gurley, Mark Jacobson, Ariel Levy, Philip Weiss, Emily Nussbaum, Clive Thompson, Claire Hoffman, and Alex Ross are other non-fiction writers to whom I have pledged a scary allegiance. I'm pretty down with the short-form work of Choire Sicha and Alex Balk as well.
How do you define success?
Success is feeling content with life.
A punctuation pet peeve.
I don't like semicolons that are used as an elongated comma. Of course, I fall back on them when I'm lazy.
What personality trait is most important in success?
Curiosity. And more social climbing than I know how to manage.
Words to live by:
Ecstasy is our very nature. We need great effort to be miserable. -Osho

Wednesday, January 13, 2010

veronica belmont [interview]

Veronica Belmont
tech.gadgets.video.geekculture.gaming.kittens.
I've been working on the introduction to this interview for at least 4 months. I'm not kidding. It's extremely difficult to articulate how awesome this girl is. So, I'm going straight to the basics:
Veronica is a technology and gaming-centric video host based out of San Francisco. Currently her projects include Qore (a monthly interactive magazine about the PS3 for Sony) and Tekzilla (a weekly tech help and how-to show on Revision3.com). She also writes a bi-weekly columns for MaximumPC and DoubleX.
Veronica initially made her mark as a producer and on-air talent for CNET Networks (now CBS Interactive). She worked on such shows as Buzz Out Loud, MP3 Insider, Crave, and Prizefight. In 2007 she left CNET to host the eclectic video show Mahalo Daily, which was named one of the top new podcasts in 2008 on iTunes.
An avid gamer and social-networking junkie (with over 1 million Twitter followers), Veronica often speaks about her interests at conferences and panels. She has also been the emcee at events for companies such as gdgt, Boxee, MacHeist and RiffTrax. In her spare time, she co-hosts the science fiction and fantasy podcast The Sword and Laser with Tom Merritt. She lives with one technology writer and two cats (and too many gadgets).
Yes, this girl is pretty radical.

Who is Veronica Belmont?
You gave the the easiest/hardest question first! I'm a 27-year-old online video host that lives in San Francisco. I enjoy video games and long walks on the beach. Just kidding, the beach is cold here.
What did you want to be when you were a kid?
I wanted to be a lot of things, as kids tend to do: the usual stuff, like a marine biologist or a teacher. I went through a phase when I was in 5th grade where I really liked long division, and so I wanted to be a mathematician. I went to college for audio engineering, because I always loved music and sound, so I thought I should do sound recording and studio production as my grown-up career.
How did you get where you are today?
I applied to be an audio intern at CNET, and got the job. That progressed into producing Buzz Out Loud, CNET's first podcast. Eventually I starting speaking on air, and they made me the
third co-host. That lead to shooting some videos for CNET TV, which I ended up doing for two years!
You're involved with a lot of different things and are essentially an expert on: branding, technology, marketing, advertising, social media, gaming... But which of those things do you love the most?
Does anyone really love branding? Of the things you mentioned, I definitely love gaming, technology and social media. But, I also love being outside, drinking coffee and reading in bed at night. I'm passionate about my work, which is something I feel really fortunate about.
What do you do on a daily basis?
Depends on what kind of day it is! If it's a shooting day, I usually spend the day working on scripts and getting ready. Other days I'm all over the place: working on my blog, catching up on feeds and emails, working on various other projects, etc. Sometimes I get lost for a few hours online and don't even really remember what the heck I was doing.
What is your favorite color?
Blue.
Which bear is best?
I'm partial to black bears, because I did a big report on them in 4th grade.
What is something you had to learn the hard way?
Do not respond to trolls on the Internet! I'm still learning that one.
Where do you see yourself in 10 years?
I have no idea, really! Everything has taken such an unexpected turn that I don't have any real expectations. If I'm not still doing video, I wouldn't mind working at a game company as a community manager or something.
What's the best advice you could give to someone coming out of college?
If you can't find a job in your field right off the bat, try to do something in your spare time that's related. If you're a film major, and you're working retail to make ends meet, keep making videos in your spare time! You'll be surprised at what opportunities can present themselves.
Three of your favorite movies:
The Princess Bride
The Boondock Saints
Once
What is one thing most people would be surprised to know about you?
I swear a lot when I'm not on camera. Not very ladylike, I know. Maybe I spend too much time in online multiplayer games!
Who are some of your influences?
I admire a ton of people! Tom Merritt and Molly Wood (of CNET) are two of my favorite people, and they really helped me learn the ropes. My boyfriend Ryan Block is one of the smartest and most hard-working people I know, plus he puts up with me. For video people I don't actually know but whose work I really admire, I'd have to list Cat Deeley, Mike Rowe and Anthony Bourdain. They're such natural on-air talents, you never feel like they're reading from a script or teleprompter.
How do you define success?
Being happy with your place in the world.
Words to live by:
Alea iacta est! Latin for "the die has been cast." It's my World of Warcraft guild's name, but also good words to live by. I choose to interpret it as you have to live with the choices you make; there aren't any re-rolls in life.
www.veronicabelmont.com
Photo courtesy of: Bui Brothers

Wednesday, November 18, 2009

cody hudson [interview]

Cody Hudson
Artist/Designer/Owner: Struggle Inc.

Cody Hudson is a Chicago-based artist. His work has been exhibited throughout the U.S., Europe and Japan including the Museum of Contemporary Art (Chicago), New Image Art (LA), Rocket Gallery (Tokyo), The Lazy Dog (Paris) and Andrew Rafacz (Chicago). Cody Hudson also founded Stuggle Inc. which is a Chicago-based commercial art house. Known for the production of clean, multi-dimensional graphics, Stuggle Inc.'s design aesthetic is part urban modernism and part organic visual deconstruction.

Let's start with a simple one. Who is Cody Hudson?

I think that would be me.
Since I last interviewed you almost 5 years ago, what's been happening?
I’ve managed to get married, I’ve managed to keep the studio open for 5 more years, I’ve managed to spend more time in the studio working on my personal work.
What do you think of robots?
I’m not the hugest fan of them, I went through a phase of drawing them a lot about 13 years ago but luckily have moved on to other interests. I look back at those paintings and drawings and I’m not embarrassed because they helped me get where I am now, but I am not super excited about that work much.
If you could go back to the beginning of your career and do things differently, would you?
That’s a hard one because everything I did (between going to a 2 year technical school instead of a traditional art school and leaning how to use a computer on my own and working odd jobs at the animation house, etc) lead me to where I am now, so to go back and do it differently might have a different result. And not to say that result would be bad, but it would be different and I kinda like where I am now.
Outside of graphic design and fine art, what are some other design genres you are into?
A little of everything, I appreciate classic men's fashion, I like a bit or architecture, I really enjoy the design of commercial spaces like restaurants and hotels.
Three of your all-time favorite books?
I don’t really view books as favorites, I appreciate them for what is in each, but if I have to just pick 3 that I liked, I'll say: Catcher in the Rye – J.D. Salinger, the Fortress of Solitude – Jonathan Lethem, On the Road – Jack Kerouac.
Where do you see yourself in 15 years?
I’m probably sitting in the same chair, my 2 cats will be 15 years older and ill be working on similar projects. Either that or living in seclusion in the woods of northern.
What is your creative process?
it really tends to vary depending on what I'm working on. Sometimes ill jump right in, other times ill do research for ages and slowly think it through.
Words to live by.
Don’t let it bring you down.
How would you describe your work to someone who is visually impaired?
I like to call it part urban modernism and part organic visual deconstruction, although I'm not even sure what that really means.
www.stuggleinc.com

Monday, October 19, 2009

cody hudson's trip to visit us in tulsa

Cody Hudson [L] with Left Field Project Founder Duane Fernandez [R]It was an honor to have him here.

Tuesday, July 14, 2009

jeffstaple [interview]

jeffstaple
Founder - Staple Design & Reed Space
It must be an incredible feeling to inspire and influence people without ever knowing you are doing so. Jeff is a humble individual. I might appreciate that most about him. He is the reason I started Left Field Project. Five years ago I decided to contact Jeff and so my journey began. It all started with wanting to know what makes him do what he does.
I admire Staple's unwavering passion and drive, but what intrigues me most is his brand sense. His eye for design is obviously remarkable, but his ability to understand a brand and business and know how to communicate that idea is unlike any other. He is a mogul. He is an icon.
But most of all, he is someone who is truly admirable.
jeffstaple needs no introduction.

In your words, who is jeffstaple?
Someone who doesn't know when to say when. I'm kind of a sado-masochist. A part of me really wants to just relax and chill out. But these ideas just keep wanting to come out of me. I feel like I'm doing myself a true disservice if I don't at least try to act on them.
What is Staple design?
A Positive Social Contagion.
It pretty much encapsulates everything we're about.
We like to keep things moving forward. Progressive. "Positive."
Everything we do involves people. Society. "Social."
And we want to spread that feeling on and on forever. It should be contagious. A "Contagion."
What did you want to be when you were a kid?
An astronaut. I can still name all the planets and all their respective satellites!
Where do you see yourself in 10 years?
I never look ahead like that. I honestly feel like it's not my job to. Those tasks should be left to strategists, forecasters and accountants. My job is really to just make sure that every step we do take, feels good and is in line with our mission statement.
Best advice you could give to someone coming out of college...
Get a job and save your money. Lots of it. If you ever want to start your own thing, you're gonna need it. Pay off your loans ASAP and NEVER default on your credit cards. But definitely get a job. GET TO WORK!
What do you think of robots?
I have a slight fear of them. I do think those sci-fi movies where they take over mankind is entirely possible.
What is one thing most people would be surprised to learn about you?
I'm lame. Not just a little lame. I am next-level lame.
And I'm not a "nerd" or a "geek", which is what "cool" people call themselves now in order to sound humble.
I AM LAME.
Favorite typeface?
This changes on a seasonal basis...currently, I am into Galaxy Polaris.
It's the typeface we used as the headers on Reed Pages Magazine. I'll prob get sick of it soon.
What keeps you going?
There are 2 things that keep me going.
One is creativity and inspiration. The amount of creativity that wants to come out of me never ceases to amaze me. I always think, "this must be the last season we do... How can I come up with yet another collection?" But somehow I always manage to do it. It amazes me.
The second is my team. Whenever I feel burnt out, I see the 15-20 people that work for me and I know they count on me and my decisions to keep food on their table and a roof over their head. They're like my kids. I can't be selfish and just stop working because I feel like it.
Other lives are at stake now. It's real.
What is your favorite aspect of your business?
That I am fucking mad proud of what I do. And I know I'm, at least in my own head, one of the best at what I do. *laughing*
It feels good.
How do you stay sharp?
I have no idea. I don't smoke and drink or do any drugs at all. Maybe that's it? I honestly believe even though that makes me lame as hell, it puts me on top of the competition.
Through the course of your life, what have you learned about happiness?
That it doesn't just come from dollar signs.
Although dollar signs help ENORMOUSLY.
Finally, how do you keep everything moving in the right direction and simultaneously cultivating new ideas?
I really don't know. I wish I could say, "Well if you stretch your body this way in the morning, and then take this root every week, it'll just happen!" But it's not like that. A lot of it is listening to yourself. Acting without fear. And never regretting your decisions. Those are broad stroke concepts, but I live by those feelings a lot. Listening to yourself is BIG. I feel like every human has "the answer" inside themselves somewhere. You just have to listen for it.

www.stapledesign.com

Tuesday, June 30, 2009

Amy Martin [interview]

Amy Martin
Founder - Digital Royalty
I first noticed Amy Martin's work while she was with the Phoenix Suns. Notably, during her successful career as the Suns digital strategist, Martin put in motion a triumphant twitter campaign for Shaq. In my opinion this campaign not only soared Shaq's own brand into greatness, but also propelled Twitter into it's current intergalactic ridiculousness - I know that is a bold statement, but I fully stand behind it. Martin revamped the simple communication tool so she could reinforce and rebuild brands. Simple and effective. Her foward thinking inspired me and I looked to her projects for inspiration during LFP's found art project, SEEK. Martin has since founded Digital Royalty, a digital sports branding company. We caught up with her to ask her some not-so-random questions.

Who is Amy Martin?
A fearless gypsy-like girl who is very lucky to have lived in several eclectic places as kid because she learned to accept and embrace change. And, she’s a gummy bear connoisseur.
What did you want to be when you were a kid?
A marine biologist until I learned I had to study amoeba for way too many years before I could even get in the water with dolphins. Last week, I had a brief desire to be a ghost chaser. Often times, I think it would be rad to deliver flowers all day.
How did you get to where you are today?
By having very high expectations for myself, being super passionate about whatever I do and never really learning how to sit still to relax.
I enjoy your thoughts on business- specifically brand management and positioning. Which do you love more: branding, technology, business, marketing or advertising?
I tend to develop a real crush on certain brands that have human personalities – like Southwest Airlines & Jack-in-the-Box, for example. I enjoy making these types of brands a part of my life and helping them expose their personalities. As a numbers nerd who loves to socialize, I dig the combination of mixing science with social marketing. Because the digital space is relatively new and constantly evolving, it tends to jive with my Shiny Object Syndrome.
What do you do on a daily basis?
As a first-time entrepreneur, I wear approximately thirty-two hats a day. If you break it down, that’s more than one hat per hour. Good thing I have a passion for hats. I just hired my first employee. Her “welcome to the Digital Royalty party” gift will likely be a hat rack.
What is your favorite color?
Blue.
But I couldn’t help but think of the movie Elf, when Will Ferrell answers the phone and says: “Buddy the elf speaking, what’s your favorite color?” Magical innocence.
Which bear is best? I know it is a random question, it can be interpreted in many ways - just run with it.
Gummy Bears, of course! Especially the red and clear kind. Definitely not the University of Arizona “Bear” that served as the catalyst for inventing the silly “Bear Down, Arizona” song. Go Sun Devils, by the way.
What is something you had to learn the hard way?
To never let fear serve as my source of motivation.
Where do you see yourself in ten years?
Happy. Snowboarding often, helping animals in some fashion & enjoying my family.
Best advice you could give to someone coming out of college...
Scroll through your contact list, or at least a portion of it, once a week and make sure you’re making an effort to keep in touch with the people you care about and/or respect. Relationships are still everything. You never know who you can help or who can help you.
Your top 3 favorite movies:
Parent Trap, Old School & Pretty Woman
What is one thing most people would be surprised to know about you?
I have several REAL cowboys in my family and we have a Cowboy Christmas every year, which consists of an Annie Oakley Clay Pigeon Shooting Competition. I hold the women's 1998 championship title.
Also, I don’t know how to wink.
Who are some of your influences?
My parents. Who were the move instigators. See the first question. There are too many to list. People who have figured out the self, family, career balance. And, people who genuinely “chase the dream, not the paper.” I know, I know . . . cliché. But true.
How do you define success?
When you enjoy what you do so much that you never get the “Sunday Blues” and dread going to work on Monday morning. Yet, you don’t spend your entire weekend working because you enjoy it so much. To simplify, I believe achieving and maintaining balance is indicative of success.
Thank you Amy, you're awesome.

More about Amy Martin & Digital Royalty:
www.digitalroyalty.squarespace.com